KV Oostende & HERVA GROUP go for an innovative partnership
Starting in September, the Diaz Arena will feature 180 running feet of new LED boarding around the venue.
Thorsten Theys: The new LED sports boarding that will be installed has a fine Pixelpitch P8, which is a much finer Pixelpitch than our current P16. With this, we are investing in the future and we are fully committed to the further commercial development of the club! In addition, the software that Brilliant connects to it offers many unique possibilities. Something that fits perfectly with the dynamics of our club.
KVO & Herva go for a Brilliant Unique & Dynamic concept.
Jeroen Lerouge: "The Herva group has been specialized in "Visibility Matters" for companies, events and sports clubs for 60 years. Since 2018 we have a separate division that is intensively engaged in digital LED screens. The sports boarding will be controlled by a unique & Innovative software that Herva has specially developed to be able to offer more experience to football & other sports clubs. There will be the possibility to integrate live content. Think of the typical American Kiss Cam or a dancing mascot. But also intermediate results of other matches can be integrated, which can give an extra dimension in the exciting Playoff matches. In the development of this software, the creation of more commercial opportunities for our clubs was paramount. Thanks to an active sponsor integration, it is possible to automatically determine which sponsor will be on display during a specific match in case of a Var moment, penalty, corner kick, yellow or red card.
This "overlay module" can also be linked to all visual & digital communication around players.
The most unique thing is that this software can control all digital screens in and around the stadium. We notice a great interest from the sports world, but also for companies this software has a lot of possibilities.
KVO and Brilliant are going to work together for 5 years.
Brilliant is located in Olen, is part of the Herva Group and is owned by Sandra Hermans & Jeroen Lerouge.
Left on the photo, Leendert Richard. Business & development manager @ Herva Group / Right on the photo - Jeroen Lerouge. Managing director Herva Group.