On 22 June 1981, AS and VG Oostende merged and KV Oostende was born. Forty years later, the club celebrates with the launch of a new, innovative logo.
"It is an idea that has been around for some time within the club to make a logo change. The 40th anniversary provided the ideal momentum to actually implement this change," begins Bram Keirsebilck, press and communication manager.
"The change of the logo has been an intention since the beginning of the season. A long preparation has preceded today, initially mainly to the content and conceptual." says COO Thorsten Theys.
"With our new logo, we really want to step into a new era, but still keep in mind our history, name and colors. It had to be clean, professional, innovative and modern," explains Executive President Gauthier Ganaye.
Partner Decathlon then set to work with this information.
"You might rather expect a graphic marketing company to design this, but at Decathlon we also have a particularly extensive and quality graphics department," said Vincenzo Verhoeven, who is responsible for the collaboration with the football clubs.
Since the start of the cooperation with KVO, we are not a traditional clothing supplier. We really want to reinforce each other and together propagate an identity. Just think of the design contest in which the supporters could help determine the new shirts. When we heard that KVO was looking for a new logo, we immediately started working on it internally. After a few months of fine tuning the current logo was born. For the somewhat older fan it might take some getting used to, but I think it fits perfectly with the young and modern image that KVO wants to radiate under the new owners. And for the more nostalgic fan, the contours of the old coat of arms are still visible."
"We are indeed very satisfied with the final result," concludes Executive President Gauthier Ganaye. "We surprised friend and foe last season with our attacking and fresh football and I think this logo is an extension of what we saw on the pitch: bold, driven and young. KVO is ready for the future in every way."
On all fronts you can take it literally because today the club is not only launching a new logo, but also a new website, built by local partner Vision XR.
"We are proud as a local, young business to have received the trust of KVO," echoes a proud Business manager Niels Soete. "It shows that KVO considers local anchoring important and gives the opportunity to young, energetic people. A bit like ó on the field, in other words."
"Niels and his team already started up the Instagram action for our sick little supporter Thibault in September. Through this Instagram filter, supporters were able to give Thibault a shot in the arm via a LED wall. This is where the first seeds of this fruitful collaboration were planted. Thanks to Vision XR we now have a brand new website, a real digital hub and we were able to modernize the digital embodiment of our club and bring it in line with the general philosophy," says COO Thorsten Theys.